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According to the “Traditional Marketing Model“, the marketing term… According to the “Traditional Marketing Model”, the marketing term “product” would be a part of the box titled “Marketing Mix” (reminder: “Marketing Mix” is another way of saying “4 Ps of Marketing”, and “product” is one of those 4 Ps), but in the “Arts Marketing Model“, “product” is in the box titled “Company”. Why is the “product” listed with “Company” in the Arts Marketing Model instead of with the rest of the “Marketing Mix”? Arts & Humanities Communications Marketing MEDIA VPAA12

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