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This week you will debate with your peers, providing an opportunity… This week you will debate with your peers, providing an opportunity to present opposing views, opinions, and research on a topic.  Students will be divided up into two groups – Pro versus Con groups.  The Pro group will be based on the first letter of their last name A-K and will be in favor of the prompt and the Con group will be based on the first letter of their last name L-Z and will post as opposed to the prompt. Review this article – Oztekin, A. (2018). Creating a marketing strategy in healthcare industry: a holistic data analytic approach. (Links to an external site.) Annals of Operations Research, 270(1/2), 361-382. The prompt is –       “Given the large amounts of data that are available to the organization, marketing operations analysts may         become overwhelmed and find it difficult to select its segmented market” (Oztekin, 2018, pg. 364).Taking your opposing or in favor view, initial posts should address the topic, whether or not marketing analysts can become overwhelmed, what is meant by segmented market, what marketing plan you think is necessary to gain market share, what marketing initiatives you think can be used to improve clinical workload, who should be involved in developing a marketing plan, and what you learned from the article. Use competing facts, figures, and assumptions.  Arts & Humanities Communications Marketing HCM 460

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